PRIVACY POLICY

December 07, 2019

This Privacy Policy explains how SocialPeta entities (for purpose of European data protection laws, SocialPeta entities providing SocialPeta Advertising Service which are subject to GDPR, collectively, “SocialPeta”, or “we”, “us”, “our”) collect your information through our advertising platform (“Advertising Service”) and our website at www.SocialPeta.com (“Site” or “Website”). This Privacy Policy is subject to any service agreement between SocialPeta and you. By using the Adverting Service or this Site, you acknowledge that you have read and understood this Privacy Policy. Please review this Privacy Policy before using the Advertising Service or this Site.

We evaluate our privacy policies and procedures to implement improvements and refinements from time to time. If we make material changes to this Privacy Policy we will notify you by means of a prominent notice on this Site prior to the change becoming effective.



PRIVACY POLICY OF SOCIALPETA’S WEBSITE
 

1. Introduction


This Privacy Policy of SocialPeta’s Website applies to information collection and use including while you are visiting and using the Site. For the purposes of European data protection laws, SocialPeta is the data controller of your personal information.


2. What Information We Collect


As you navigate through this Site, some of your personal information may be actively collected (for example, name, email, browser information, payment information), or passively collected (which you did not actively provide) such as your browser type, domain name, IP address, pages visited, and the length of your user session using various technologies and means, such as Internet Protocol Address, cookies, Internet Tags and navigational data collection. In order to improve our service quality, it may be necessary to ask for personal information to fulfill your requests and provide a better service. SocialPeta is entitled to take measures to validate the authenticity of personal information you provide. If you give us personal information of somebody else, we will assume that you have their permission to do so. Transmissions to and from this Site may not be confidential and consequently, may be read or intercepted by others.


We also collect from you, the following information about your contacts when you submit your info for our legitimate business interests or events, reports: full name, work email address, company, job title, Linkedin account, phone number, etc.


3. How We Use Your Information


The provision of personal information by you may be necessary where in our legitimate interest for the following purposes: (i) to provide you with SocialPeta products or services or information in relation to the same; (ii) to sign you up for an event or training; (iii) to contact you and respond to your requests and enquiries; (iv) for business administration, including statistical analysis; (v) to personalise your visit to the Site and to assist you while you use the Site; or (vi) to improve the Site by helping us understand who uses the Site.


To respond to and handle your inquiry.
We process your Inquiry Information to contact you about your inquiry and handle your inquiry.


To send you administrative communications.
We process your Contact Information to send you communications and administrative emails, to manage the provision of the Platform to you and to provide you with further information and updates about SocialPeta’s products and technology.


To send you marketing communication.
We process your Inquiry Information and Contact Information to send you marketing communications such as newsletters, know-how articles, webinar and event invitations, and other useful industry information and announcements. We will do so if we believe you might be interested in receiving these communications from us. You may unsubscribe at any time by contacting us via our online contact form available at Contact Us or via the unsubscribe link in each marketing communication you receive from us.


If you provided your personal email address to us and we believe that you are a representative of a prospective Business, we will use the Inquiry Information and Contact Information to determine your business email address (using third party tools) so that we can communicate with you through your business email address.


To provide and maintain the Website and Platform.
We process your Analytics Information to provide, maintain and improve your user experience when accessing our Website or when using our Platform. We also will use the Analytics Information for quality assurance and for development and enhancement of the Platform.


We also process the Analytics Information to improve our email communications.


We will use the Analytics Information to prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our terms of use for the Platform and take other actions otherwise permitted by law.


In order to provide the Platform to a Business, we process Platform Information as a data processor (also known as a service provider) on behalf of the Business and under the Business’s instructions.

4. International Transfers


When you are located in the EEA, personal information collected from you, including via the Site, will be transferred to recipients in countries located outside the EEA (including in Singapore where the Site is hosted) which do not provide a similar or adequate level of protection to that provided by countries in the EEA.You hereby expressly consent to the transfer of your personal information to recipients, as described in this Privacy Policy, which are located outside the EEA.

SocialPeta has entered into EU standard contractual clauses (“Model Contracts”) for intra-group transfers of personal information to its affiliates. 


5. Your Data Rights


If you are in the EEA, you have a right to (subject to a limited number of exceptions): (i) request access to and rectification or erasure of your personal information; (ii) obtain restriction of processing or to object to processing of your personal information; and (iii) ask for a copy of your personal information to be provided to them, or a third party, in a digital format. You also have the right to lodge a complaint about the processing of your personal information with your local data protection authority in the EEA.


If you are residents of the State of California in the United States, effective from January 1, 2020, you have a right to:

(i) exercise certain consumer rights such as request to know, disclose, access or delete your data, collected in the last 12 months, by contacting us: https://socialpeta.com/contact


6. Security of Your Personal Information


We are committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. We will only keep your personal information for as long as necessary and in any event in relation to personal information collected by us on the Site we will only keep this personal information for one (1) year. For personal information collected via Google Analytics the following retention periods apply:

https://support.google.com/analytics/answer/7667196?hl=en


7. The Protection of Minors


The Site does not knowingly collect any personal information from minors. The personal information of any minor you provide shall be agreed by the minor’s parent or guardian in advance. Minor is defined in accordance with the laws applicable to the Privacy Policy.


8. Use of Cookies and Other Tracking Technologies


SocialPeta may use cookies, or other technology (collectively “Cookies”) to collect certain information about you when you are visiting the Site. Cookies is a small text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. The purpose of Cookies is to provide a convenience feature to save your time. By using the Site, you consent to the use of these Cookies. If you do not accept these Cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new Cookies. Please however note, that, if you delete Cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly. To find out more about Cookies, including how to see what cookies have been set and how to manage and delete them, please visit www.allaboutcookies.org.


9. Security of Your Personal Information


The security of your information is our utmost priority, and we take strict measures in order to protect our data from unauthorized access, use, disclosure or destruction of data. We have implemented physical, technical and administrative security measures for the Advertising Services that comply with applicable laws and industry standards. For example, we use firewalls, encryption technology and other automated software designed to protect against fraud and identity theft; our data is only stored in centers that provide high-level security for your information. Physical access is strictly controlled both at the perimeter and at building ingress points by our staff utilizing video surveillance and other electronic means.


We also protect your privacy by seeking to minimize the amount of sensitive data and PRI that we store on our servers in the first place. We also seek appropriate contractual protection from our partners regarding their treatment of user data.


SocialPeta may retain the information relating to you collected as necessary for internal analytical purposes, or to comply with its legal obligations, resolve disputes and enforce agreements (e.g. settlement). The criteria used to determine the retention periods include: (i) how long the personal data is needed to provide the services and operate the business; (ii) the type of personal data collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the data (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).